Mercedes-Benz Fashion Weekend Ibiza is back with the second edition of Spain’s most glamorous Resort collections fashion parade
 
Apr 10, 2018
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• In the wake of last year’s success, the event on 25 May will feature even more parades and presentations. Once again, the show will feature some of the biggest names in Spanish fashion, with participants from last year like Alvarno, Andrés Sardá and Jorge Vázquez, alongside newcomers The 2nd Skin Co. and Custo BCN.

• • The show will have an international flavour this year, with guest Melissa Odabash, a London-based swimwear and beachwear firm that sells in more than 50 countries.

• The event is being organised by Mercedes-Benz España and Ushuaïa Ibiza Beach Hotel in collaboration with IFEMA’s Fashion and Beauty division, and is sponsored by L’Oréal Paris, which will be responsible for hair and makeup, and by Swiss jewellery and watch brand Chopard, as well as Air Europa.

Madrid, 5 April 2018 --( ASIA TODAY )-- Spanish fashion flies back to Ibiza. New resort collections will be the focal point of the second edition of Mercedes-Benz Fashion Weekend Ibiza. On 25 May, the unique Ushuaïa Ibiza Beach Hotel will once again be the setting for a fabulous fashion show featuring cruise collections. This year’s event will be even more exciting, with more shows and presentations by outstanding Spanish firms and a guest international designer. A prestigious, highly glamorous fashion event against the backdrop of the amazing island of Ibiza, a boundless source of trends.

Alvarno, Andrés Sardá and Jorge Vázquez, as well as Custo BCN and The 2nd Skin Co. which will be on the catwalk for the first time at MBFWIbiza, are the creators and firms participating in this second edition. Famous names on the international design scene and regulars on the MBFWMadrid catwalk, joined on this occasion by Melissa Odabash, a swimwear and beachwear firm with headquarters in London and the United States that does business in more than 50 countries.

MBFWIbiza is organised by Mercedes-Benz España and Ushuaïa Ibiza Beach Hotel, through Daniel Gómez Korf, manager of the event, and IFEMA, courtesy of Charo Izquierdo, manager of the MBFWIbiza catwalk. Izquierdo is head of Fashion and Beauty events at Ifema and Mercedes-Benz Fashion Week Madrid.

Right from the start, the MBFWIbiza fashion parade has been a major date on the international cruise collection calendar, and is now the second biggest fashion platform in Spain, after the legendary Mercedes-Benz Fashion Week Madrid.

Diversity and quality in a busy line-up of fashion shows

The fashion shows will take place all day on Friday, 25 May. A unique opportunity to discover the most casual and freshest fashions to wear at the seaside. What’s more, whilst keeping its sights on fashion, MBFWIbiza will also be one of the island’s big social events, and will transform the Ushuaïa Ibiza Beach Hotel into a hub for outstanding national and international personalities.

MBFWIbiza is sponsored by L’Oréal Paris, responsible for hair and makeup at the fashion parade, prestigious Swiss jewellery and watch brand Chopard, and Air Europa, the airline that will fly the models, designers and guests to Ibiza.

About Mercedes Benz

Mercedes Benz has an ongoing commitment to fashion, designers and fashion-related events both in Spain and internationally. This commitment is illustrated by its involvement in over 50 fashion events around the world, including Mercedes-Benz Fashion Weeks in Beijing, Amsterdam, Tokyo, Istanbul and Prague, as well as the acclaimed Hyères Festival of Fashion and Photography and, naturally, Mercedes Benz Fashion Week Madrid and its Mercedes Benz Fashion Talent contest for young talents.

Staying true to its avant-garde philosophy, Mercedes-Benz values include innovation, elegance and design, as well as the constant pursuit of perfection, which it shares with the fashion-design sector.

About Ushuaïa Ibiza Beach Hotel

A new concept in hotels has radically altered leisure on the island of Ibiza. Luxury. Parties. Exclusivity. Design. Technology. Views. The latest trends. The most exclusive, fun parties by day at an elegant hotel with a unique personality. Ushuaïa Ibiza Beach Hotel offers a combination of the best music and entertainment for adults, with shows by world-famous DJs, the most avant-garde design, the latest technology, VIP services and five restaurants featuring a fascinating variety of cuisines. Ushuaïa Ibiza Beach Hotel consists of two adjoining establishments: The Ushuaïa Club, which includes an incredible swimming pool right next to the stage, and The Ushuaïa Tower, for those who want to enjoy the Ushuaïa experience in a more reserved atmosphere.

About IFEMA

IFEMA-Feria de Madrid is Spain's leading Fashion and Beauty event organiser. Its trade fair calendar includes more than a dozen leading fairs in their respective sectors related to this theme, among which is Mercedes Benz Fashion Week Madrid, Spain’s biggest fashion event and the best showcase for Spanish fashion around the world. Since its inception in February 1985, this show has hosted the fashion parades of more than 300 Spanish designers. Many of them began their careers while the event was still in its early days, and now they are important names in both the Spanish and international fashion scenes. Other, younger designers have become involved over the years, contributing their talent and fresh perspectives on fashion design in their many and varied creative discourses.

For further information:

Mercedes-Benz Fashion Weekend Ibiza:http://www.ushuaiabeachhotel.com/mbfwibiza/ #MBFWIBIZA

Pelonio: Mercedes-Benz Fashion Week Madrid/ IFEMA:

Nacho Ibernón: nacho.ibernon@pelonio.com / 659 474 338
Nuria de Miguel ndm@ifema.es/ 627 70 61 49

Sandra Bódalo: sandra@pelonio.com / 676 73 14 69

Press passes:
acreditaciones@mbfwibiza.com

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