JCB at Formula One 2018 Singapore Grand Prix
 
May 24, 2018
Category:

JCB has won a four-year contract to supply recovery equipment to the Formula One 2018 Singapore Grand Prix. The high profile race takes place in the heart of Singapore’s central business district from 14-16 September 2018 and - as the only Formula One event scheduled for Southeast Asia – it is often described as the region’s crown jewel. This spectacular night race is a highlight of the Formula One season and offers JCB a tremendous opportunity to demonstrate their renowned products to a global audience of millions.

JCB successfully managed to secure the rights to supply recovery equipment following a competitive, high-level tender process. The race organising committee were particularly impressed with JCB’s products, and the role of Aly - JCB’s newly appointed Singapore dealer - in negotiations; as well as JCB’s commitment to motorsport through its existing sponsorship agreement with Williams Martini Racing.

Albert Foo, Executive Director Corporate Strategy, Aly JCB - JCB’s exclusive dealer for Singapore - states: “Supplying equipment to the Singapore Grand Prix is a big opportunity for JCB. It’s a statement of intent, which shows our customers that Aly and JCB are rapidly growing in Singapore ready to support them. If such significant, high profile customers as the Singapore Grand Prix have confidence in JCB to provide the solutions for their operations, and are making the switch to our brand, our customers will trust us to provide them with the same world class solutions. The race also showcases the versatility of JCB’s Telescopic Handler - in particular the machine’s lifting capacity, compactness, boom strength and ease of controls - which enable it to achieve any number of jobs.”

JCB will exclusively supply the Singapore Grand Prix with 20 Telescopic Handlers - ranging from the 527-58, all the way up to the 540-170 and the 560-80 models - in a package that also includes JCB’s flagship model, the 541-70 Telescopic Handler. These machines will be deployed at several prominent locations within the race track area for the full three days of the race weekend. The Telehandlers will be used in the event of a crash or car malfunction. They will lift and remove the affected race cars from the track into the holding area. Familiarisation training is being provided using machines with appropriate jibs and spreader bars, while both JCB and Aly’s technical resources are on standby for the whole event.

Max Lytle, Managing Director JCB Southeast Asia, comments: “The local knowledge and insight of Aly JCB played a crucial part in JCB winning the race for this contract. It is another string to our bow that shows customers we are serious about the Singapore market and are a world class manufacturer of construction equipment. What better way to demonstrate our products than in a high profile event such as the Singapore Grand Prix that will attract vast global interest and provide an excellent opportunity to raise our brand visibility?”

Max continues: “The Telehandler concept is one that can revolutionise customers’ applications across Southeast Asia. The ability to quickly and easily pick up and move a load – be that a Formula One car, brick pack, or whatever it may be - is the very essence of a Telescopic Handler.”

ENDS

About JCB
JCB is the world’s third largest manufacturer of construction equipment. The company has more than 11,000 employees and 22 factories around the world, including 11 in the UK and others in India, China, Brazil and North America. The company makes more than 300 different machines including backhoe loaders, tracked and wheeled excavators, mini and midi excavators, Loadall telescopic handlers, wheeled loading shovels and compaction equipment.  www.jcb.com

Media Contact
Mulberry Marketing Communications
Chris Klopper| cklopper@mulberrymc.com

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