Bito's Golden Pin Design Award 2018 Key Visual is a Euphoric Ecosystem of Life and Death
Nov 09, 2018

Taipei, TAIWAN --( ASIA TODAY )-- The key visual of the 2018 Grand Ceremony reimagines the Golden Pin Design Award logo as a euphoric ecosystem of life and death. It is designed by Bito, the leading Taiwanese motion design studio, which has led the award ceremony’s key visual design since 2015. Bito’s concept for this year’s award ceremony is Nature Knows, inspired by cycles in nature along with the importance of design for sustainability. Bito’s key visual, along with the opening film and exhibition, all echo this concept.

At the award ceremony on November 29, Taiwanese singer-songwriter Crowd Lu is billed to perform live, and Mickey Huang is to host the event for a third consecutive year. The ceremony will be live streamed at the Golden Pin Design Award’s Facebook page, and via Tencent Home in China. Tune in to witness a night of celebration, announcing the highly anticipated 2018 Best Design winners.

Nature Knows
This poetic concept, Nature Knows raises awareness of our planet’s ecological crisis, and the need for designers to seek out sustainable solutions. “The cycle is the most original design of nature,” says Keng-Ming Liu, Founder and Creative Director of Bito. “Everything has worked according to its principles for hundreds of millions of years. I hope to bring the beauty of nature to everyone.”

Liu continues, “The pin represents an organic ecosystem, containing an ocean, tectonic plates, plants to represent birth, and bones to represent death; symbolizing an endless cycle. Golden lava erupts with inspiration, signifying the innovative ideas that emerge from the Golden Pin Design Award.”

From concept to completion, it took Bito six months to hand draw this year’s key visual, creating more than five different editions along the way. In contrast with last year’s key visual, which was dark and futuristic, this year’s key visual is colorful and up lifting.

Crowd Lu & Mickey Huang
Taiwanese singer-songwriter, Crowd Lu is billed to perform during the halftime interval at the Golden Pin Design Award 2018 Grand Ceremony. Lu has risen to success in Taiwan’s pop music scene over the past decade. He recently won the Golden Melody Award, which is Taiwan’s premier music industry prize, picking up the trophy for Song of the Year in the record label awards Vocal category, and Best Composition in the individual awards Vocal category. He also received two awards at this year’s Golden Bell Awards for Best Leading Actor and Best Newcomer in a Television Series.

Mickey Huang hosts the award ceremony for a third consecutive year. As ever, Huang brings his charm and humor to the event, along with his vast knowledge of Taiwan’s design industry. He boasts an illustrious background in television, radio, and as Master of Ceremonies for Taiwan’s Golden Bell Awards, Golden Melody Awards, and Golden Horse Awards.

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