The Return of RSUN Plaza: China's Leading Shopping and Entertainment Center To Re-launch In Nanjing
Mar 21, 2018

NANJING, China, March 21, 2018 /PRNewswire/ -- RSUN Business Group, a subsidiary of HONGYANG Group, which is one of China's leading real estate developers, is re-launching its integrated mall, RSUN Plaza, in Nanjing, featuring two shopping malls and a theme park. The mall is set to re-open on April 28, 2018.

To offer an enhanced customer experience that integrates shopping and entertainment, the renovated RSUN Plaza will feature one center field, two theme blocks, and three experience clusters.

"We aim to make the new renovated RSUN Plaza the new commercial landmark in Nanjing and in eastern China," said Sha Yong, Senior Vice Presdient of HONGYANG Group. "With the new mall, we are building a new integrated and upgraded shopping experience in the hope of making it a go-to place for entertainment for the younger generation in Nanjing. Also, the mall will bring new business opportunities to Nanjing's commercial scene."

The new mall will also bring together well-known fashion brands. It's the first time that brands like H&M, C&A and MUJI will open branches together in the Jiangbei area of Nanjing. To cater to younger clients, the mall will feature international designer shops like STAYREAL, Hardy Hardy, INXX, and Chinese designer brands, such as VAAWOW and HI PANDA. Other stores will include cosmetics store SEPHORA, and fashion brands CHARLES&KEITH, MO&CO, MU and GUESS.

In addition to the shopping area, RSUN Plaza will open a theme park in the mall, "Future World," featuring four experiential areas: intelligence, energy, life and adventure. The park will include the tallest Ferris wheel in Nanjing and a 360-degree cinema, a VR experiential center an F1 race track, and more.

In addition, the theme park will integrate advanced technology to create an interactive experience. Visitors will be provided ID bracelets equipped with sensors that unlock different experiences in each area in the park, and which visitors can use to earn shopping points.

"As a leading company for developing the urban shopping lifestyle, RSUN Business Group integrates asset-light and asset-heavy strategies, and is dedicated to opening more stores across the country," said Sha. "We aim to open and manage 100 home furnishing malls and 20 shopping malls by 2020 and become the leading commercial real estate operator in the country."

In addition to Nanjing, RSUN Business Group has opened shopping malls in Changzhou and Hefei, and home furnishing malls in cities in eastern China, including Qingdao and Wuxi, among others.

For more information, please visit:

About Hongyang Group

Founded in 1996, Hongyang Group has established businesses in three sectors: business operation, real estate development and property services. Headquartered in Nanjing, the Group has expanded to over 20 cities in China, including Suzhou, Wuxi, Nantong, Changzhou, and more, and has developed properties covering 10 million square meters. RSUN Business Group's businesses also include shopping malls, home furnishing, theme parks, hotels, and more.

Source: Rsun Plaza

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The TCEB MICE Roadshow to Shenzhen
Mar 20, 2018

Ms. Nooch Homrossukhon, conducted a press briefing with 14 local journalists from 13 publications, who were very keen to learn about new MICE developments in Thailand and TCEB’s new promotional campaign “Meet by Design”.

Thank you, Shenzhen! The TCEB MICE Roadshow to Shenzhen on 14 March was a great success! The event at The Ritz Carlton Shenzhen was presided over by Mr.Vasin Ruangprateepsaeng, the Thai Consul-General from the Royal Thai Consulate-General in Guangzhou.

We set a record for attendance with 71 executives from 52 MICE travel agencies (half of which were represented by their General Manager or Vice GM). Our 24 industry and strategic partners, who included Tourism Authority of Thailand and the Guangzhou office of Thai Airways International, also had very productive business discussions. We expect our Shenzhen roadshow to generate 40 business leads, with 7,200 pax. That’s a potential THB 600,000,000 for the Thai economy.

In addition, TCEB’s Meetings & Incentives Director, Miss Nooch Homrossukhon, conducted a press briefing with 14 local journalists from 13 publications, who were very keen to learn about new MICE developments in Thailand and TCEB’s new promotional campaign “Meet by Design”.

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Hong Kong International Film and TV Market (FILMART) Opens
Mar 19, 2018

19 March 2018 – Organised by the Hong Kong Trade Development Council (HKTDC), the 22nd edition of the Hong Kong International Film and TV Market (FILMART) opened today and continues through 22 March at the Hong Kong Convention and Exhibition Centre (HKCEC), raising the curtain for the largest marketplace of its kind in Asia.

A global entertainment trading platform to create opportunities
This year, FILMART, as a premier trading platform, features some 850 exhibitors from 37 countries and regions, including emerging markets such as Colombia, Mongolia, Nigeria, and Ukraine. Exhibitors from across the world continue to set up pavilions at FILMART to promote their entertainment productions to global buyers, including the United States, Canada, Japan, Korea, India, Thailand, France, Germany and the United Kingdom.

A range of prominent Hong Kong film companies also returned to FILMART to show their keen support for the prime trading platform, including China 3D Digital Distribution Limited, Emperor Motion Pictures, Media Asia Distribution Limited, MediaQuiz Entertainment International Company Limited, Mega-Vision Project Workshop Limited, Mei Ah Entertainment Group Limited, One Cool Film Production Limited, PCCW Media Limited, Pegasus Motion Pictures Distribution Limited, Sil-Metropole Organisation Ltd, Sun Entertainment Culture Limited and Universe Films Distribution Company Limited.

Record-breaking participation from the Chinese mainland
This year’s FILMART sees record-high exhibitor participation from various Chinese mainland provinces and cities. In particular, exhibitors from Beijing, Fujian, Guangdong, Hangzhou, Hunan, Ningbo and Shanghai are setting up regional pavilions, encouraging global buyers to leverage the potential of the mainland’s film market. One of the thematic seminars held this morning featured a number of leading figures in the mainland TV sector, including studios, distributors; OTT platform and big data research company, and discussed the prospect, challenges and forecasted changes in the mainland market.

New themes under the spotlight
Two new themes make their debut at the fairground to cater to the diverse needs of global industry players. The Doc World gathers more than 200 exhibitors to showcase the latest productions, while the Global Filming Support features 14 exhibitors from 8 countries and regions, including the US, Finland, Spain and Taiwan, to highlight the business opportunities presented by various filming incentives.

With documentaries under the spotlight, Daniel Braun, Co-President of Submarine Entertainment from the US will join other global industry leaders to discuss viewers’ needs at the “Documentaries: From Local to Global” seminar.

TV and new digital production on display
TV World and the Hong Kong Animation and Digital Entertainment Pavilion continue to be the highlights of FILMART this year. The Hong Kong Animation & Digital Entertainment Pavilion, sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, showcases 36 Hong Kong companies from three major sectors of digital entertainment, including animation, digital effects and interactive solutions. Eight winners from the 5th Animation Support Programme are joining the pavilion for the first time.

Another highlight is the Digital Entertainment Summit 2018, where industry experts will examine the potential for monetisation of live-streaming.

Nine thematic seminars to explore new industry frontiers
In addition to the exhibition, FILMART also features a remarkable line-up of leading industry representatives from sectors including film, TV, digital entertainment and animation to share their insights. Speakers include Kang Hye Jung, Producer of Korean Blockbuster The Battleship Island and CEO of Filmmakers R&K; David Kosse, Executive Producer of Academy Award-winning films The Theory of Everything and Room; Andrew Hevia, Co-Producer of Moonlight, the Academy Award winner for Best Picture; and Juno Mak, renowned Hong Kong director whose work includes Sons of the Neon Night and Rigor Mortis.

At the “VR/AR: What Will This Change the Animation Industry” conference, speakers including Brandon Oldenburg, Academy Award winner for Best Short Film, Animated and Chief Creative Officer of Flight School Studio, will examine how VR is changing story-telling in animation along with other prominent speakers.

A wide range of networking activities, thematic seminars and press conferences will also be held at the four-day event to help open doors to more business opportunities, including 105 global and Asia premieres. A total of 25 award-winning titles will be featured at the Market Screenings.

Opening ceremony of 14th Entertainment Expo
The high-profile cast of officiating guests at the opening ceremony this afternoon included Paul Chan, Financial Secretary, Hong Kong Special Administrative Region (HKSAR) Government; Raymond Yip, Acting Executive Director, HKTDC; Zhou Jiandong, Deputy Director-General, Film Bureau State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China; Terry Lai, Chairman of the HKTDC Entertainment Industry Advisory Committee; Leon Lai, Hong Kong Entertainment Ambassador; and organisers and supporting organisations of the nine events under the Entertainment Expo umbrella, including three founding events and six core events.

The three founding events are: the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards Presentation Ceremony (HKFA); while the six core events are: the Hong Kong-Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), ifva (Incubator for Film & Visual Media in Asia Festival), the 11th Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.

FILMART website:
Entertainment Expo website:

Media enquiries
Please contact the HKTDC's Communications and Public Affairs Department:

Banbi Chen Tel: (852) 2584 4525 Email:
Sunny Ng Tel: (852) 2584 4357 Email:

Media registration: Media representatives wishing to cover the event may register on-site with their business cards and/or media identification.

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The world’s most famous street comes to Changi Airport
Mar 07, 2018

SINGAPORE, 7 March 2018 --( ASIA TODAY )-- Discover the extra fun side of Changi Airport with the arrival of the lovable gang from Sesame Street! This year, in conjunction with the March, June and September school holidays, Changi Loves Kids has launched a series of surprises and goodies galore for the little ones. Elmo, Cookie Monster, Big Bird, Abby Cadabby and Oscar the Grouch will take travellers and airport visitors on a journey of fun and discovery with an amazing line-up of interactive themed activities throughout the year.

Interactive fun and adventures for all

Kicking things off is the first-in-Asia Our Street to Yours Sesame Street pop-up exhibition (from 9 March to 1 May) in Terminal 3 Basement 2, featuring Instagram-worthy thematic zones and favourite scenes from the well-loved television series. From giving Oscar the Grouch some cheer to snapping a photo with Big Bird at his nest, kids will have all the ELMO-tivation they need for a day of fun!

Then, hop over to the Inflatable Fun with Sesame Street at Changi[1] for a bouncing good time. Kids will have a rush sliding down a 4.7m-tall slide that leads to a huge multi-coloured ball pit, and navigating their way through inflatable obstacles like tunnels, a ladder and a climbing wall. This 30m-long inflatable playground will be in Terminal 3 Departure Hall from 9 March to 8 April, before moving to Terminal 4 from 25 May to 1 July. Keep in mind that ‘L is for Luck’ when you try the larger-than-life Gachapon machines with Sesame Street-themed capsules filled with special deals and prizes from shops and restaurants in Changi Airport.

Limited edition Sesame Street and exclusive Changi Loves Kids collectibles

Add a dash of colour to your note-taking with exclusive Sesame Street Mahrker notebooks[2]. These brightly-coloured collectible notebooks are embossed with Sesame Street characters featuring Elmo, Cookie Monster, Big Bird, Oscar and Abby Cadabby, and will be available progressively from 5 March to 1 May.

In addition, as a memento of the time spent in the world’s most lovable neighbourhood, kids can redeem a Passport to Fun[3] to collect stamps for the adventures they complete. Help Cookie Monster find his way around Changi Airport and score a ‘fast pass’ to the June installment of Sesame Street activities. Be rewarded with a special gift if you complete the entire Changi Loves Kids Sesame Street Journey from March to October!

From 9 March, kids will also receive thematic colouring and sticker books with a series of Sesame Street characters and other cute themes to keep them occupied as parents dine in any of the restaurants within the public area. Plus, collect exclusive Sesame Street stickers at participating restaurants or any Information or Customer Service counters in the public areas of Terminal 1, 2, 3 and 4.

Mr James Fong, Vice President for Landside Concession at Changi Airport Group said: “With the Changi Loves Kids initiative, we want to make the airport the go-to destination for families to shop, dine and play. For many of us, Sesame Street was a significant part of our childhood and we grew up learning with these lovable characters. We are delighted to partner with Sesame Street to create fun, endearing and interactive spaces for the children that would also bring nostalgic delight for their parents.”

Corporate & Marketing Communications
(65) 8608 3522

About Changi Airport Group

Changi Airport Group (Singapore) Pte Ltd (CAG) ( was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.

Changi Airport is the world's sixth busiest airport for international traffic. It served a record 62.2 million passengers from around the globe and handled 2.13 million tonnes of airfreight throughput in 2017. More than 400 retail stores and 140 F&B outlets are situated across four terminals to cater to passengers and visitors. With over 100 airlines providing connectivity to 400 cities worldwide, Changi Airport handles about 7,200 flights every week, or about one every 80 seconds.

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Resorts World Genting gains two accolades in the 2018 Forbes Travel Guide Star Ratings
Mar 06, 2018

-Genting Grand Hotel garnered a 4-Star rating whilst Maxims Hotel was given a Recommendation accreditation

GENTING HIGHLANDS, Malaysia, March 7, 2018 /PRNewswire/ -- The Forbes Travel Guide Star Ratings list is considered one of the foremost authorities of the world's finest luxury hotels, spas and restaurants. Scored using a proprietary algorithm that weighs service at 75% and quality of the property at 25%, the Star Ratings guide follows exacting standards that focus on graciousness, thoughtfulness and a sense of personalized service to craft a list of Five-Star, Four-Star and Recommended sites.

This is the first year the Forbes Travel Guide inspectors surveyed Kuala Lumpur, adding three new Malaysian hotels to its list of 1,609 properties, which also includes Abu Dhabi, Amsterdam, Dubai, Madrid, Prague and Vienna for the first time.

As Kuala Lumpur debuts on the annual Forbes Travel Guide Star Ratings survey for the first time, Resorts World Genting proved its excellence with two accolades in the 2018 list, out of only three Malaysian hotels cited. The flagship Genting Grand Hotel at Resorts World Genting was honored with a coveted 4-star rating, the only Malaysian hotel to have received such recognition, while Maxims Hotel at Resorts World Genting gained a 'Recommended' citation.

Paul Baker, Deputy Chief Operating Officer of Resort Operations at Resorts World Genting added that "Careful attention to all details -- from considerate staff and respectful service, to plush accommodation and elevated dining -- is in the DNA of Resorts World Genting. To see our hard work recognized by the Forbes Travel Guide is gratifying, especially to our large staff team who go out-of-their-way every day and every night to provide the best service to our guests. This award truly belongs to them, and I would like to say thank you to them for being the foundation on which Resorts World Genting's luxury credentials are built upon."

On Genting Grand Hotel at Resorts World Genting, the Forbes Travel Guide called it a 'luxury retreat outside of Kuala Lumpur', praising it for its 'plush accommodations, gorgeous views and friendly staff', concluding that Genting Grand Hotel 'hits the jackpot for a restful retreat'. High praise was also given to the M Spa -- where 'Asian-inspired therapies like the Cleopatra's Secret Spa Treatment and The Ancient-Thai Yoga Massage' are a treat -- and dining options at the 'chic and stylish' L'TITUDE lounge and 'luxurious' The Olive. Genting Grand Hotel at Resorts World Genting received a 4-star rating, requiring an average score of 80-89% from the Forbes Travel Guide inspectors.

Maxims Hotel at Resorts World Genting received a Recommendation, requiring an average score of 70-79%. Forbes Travel Guide inspectors opined that 'if Resorts World Genting is considered an out-of-this-world vacationing experience…Maxim's Genting might be its brightest star'. Calling it the resort's 'most exclusive address', the inspectors were particularly impressed by the VIP-only suites on the 15th to 17th floor, conceptualized by Malaysian design firm DesignStream, and the trio of swanky apartments on the 18th floor with their lush vertical gardens, art, designer furniture and sophisticated interiors. The e18hteen restaurant, adjoining the sleek indoor swimming pool, also enthralled inspectors.

"Garnering two accolades in the 2018 Forbes Travel Guide Star Ratings list is a great honour," said Dato' Edward Holloway, Senior Vice President of Hotel Operations at Resorts World Genting. "To be included in the inaugural list for Kuala Lumpur and to have two of the three accolades, including the only 4-Star rating in Malaysia, is an affirmation that Resorts World Genting is hitting all the right notes for our guests. We see this recognition as an impetus to continue to improve and deliver the best hospitality experience in Malaysia. However, this is only a start of the journey of many more lifestyle offerings coming on stream in 2018 and beyond. Our teams were acutely aware of the international ratings for the first time, and worked extremely hard to achieve them, especially on the service side."

The Forbes Travel Guide Star Ratings is released annually in the first quarter of every year. Genting Grand at Resorts World Genting is the only hotel out of the 513 hotels in Malaysia that is awarded this 4-Star status by Forbes, while Maxims at Resorts World Genting is one of two hotels accredited in Malaysia. There is no 5-stars awarded to any hotel in Malaysia so far.

For more information, please visit

Source: Resorts World Genting

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A siganture events for bakery industry in the Asia Pacific region
Mar 05, 2018

An indicative event for the baking industry in Asia, 2018 Taipei International Baking Show is hosted by Taipei Bakery Association. This year, the scale is the highest than ever. The exhibit spreads over two floors, with 406 participating exhibitors and 1762 booths in total. Raw ingredients, machines and equipment, packaging materials and accessories, baked products, coffee and related products are presented for manufacturers, wholesalers and retailers, with multiple choices and brand names. Acclaimed as the largest annual platform of the baking industry in Taiwan, this exhibit will be grandly held in Nangang Exhibition Hall during March 15-18.

Over the years, leading companies in the baking industry such as Uni-President Enterprises Corporation, Namchow Group, Tehmag Foods Corporation, Lian Hwa Foods Corporation, Chungpu Baking Machinery Corporation, Sanneng Bakeware and other indicator manufacturers gather in Bakery Show. The show contains over 80 brand new annual products, including multiple intelligent technology based machines, such as “Desktop Flyhi Oven” from Chuan Chiu Food Machinery Co., Ltd. With only one cup of water, the furnace can make professional steam effect without installing any water pipes.

“3 Axis Ultrasonic Food Cutter” from Strong Ultrasonic Machinery Co., Ltd. is famous for equipping large machine’s efficacy in a smaller size. The cutter better meets the health standard and presents more beautiful cutting surface compare to traditional cutters. Moreover, “Enorobot” froam Vaiuable Advice7 Co., Ltd. can concatenate multiple payments at once to provide customers a more convenient choice. The lowest price will be provided at the scene. Holy Ocean International Ltd. made their “KitchenAid’s” debut at the show.

“KitchenAid” is certified by the United States National Sanitation Foundation (NSF) as the business class with a new technology motor PowerCoreR to maintain whipping speed. Also, the new Gradual-speed design keeps the liquid powder mixing steady and hard to splash. Additionally, the Red Dot Design Awarded “"American Microplane Walnut Series Planer” seizes the trend with its modern smooth line on design. The planer will be sold for the first time in Taiwan. There are so much more domestic and foreign selected brands presenting at the scene, offering buyers opportunities to conduct business negotiation and technology exchange with procurement representatives all at once!

Joyful tidings spread from the "Bakery World Cup" held in France in February. The Taiwanese baker Wang Pengjie won the championship in the category of Art of Bread, thus becoming the newest and hottest icon in Taiwan. Wang Pengjie was one of the master bakers in the team led by Wu Paochun, a baking legend hailed as the "Glory of Taiwan."

Taiwan itself is the host of another international baking competition, the "City Bread Championship." This year, the famed event draws top candidates from Taiwan and other countries, including China, Japan, Korea, Singapore, Malaysia, the Philippines, and Brazil. The championship is acclaimed as the “Oscar” for the oriental bakery industry; with its match specifications similar to those of the Bakery World Cup and divided into five major categories, including themed bread, world bread, sweet bread, health and nutrition sandwiches, and artistic creation.

In addition, there are other events held during the championship, such as the “Taiwan National Tryouts for the Louis Roosevelt Bread Competition,” and the "Gâteaux Cup Cake Art Competition.” Top bakers from all over Taiwan gather to perform their unique skills at these events. Due to these highlighted competitions among professional bakers, the championship has build up the reputation as a renowned Asian arena for bakery masters.

Taiwanese baking has earned a place on the global map, and the Taipei International Bakery Show has become the Asia-Pacific region’s can’t-miss signature event. This year’s show, featuring six theme pavilions including Equipment, Ingredients / Finished Goods, Bakery Hall of Fame, Coffee, Competition Zone, and Keynote Zone, gathers over 150,000 industry professionals for the year’s biggest baking bash. Catch all the exiting programs and latest technology in person from March 15 - 18 at the Taipei Nangang Exhibition Center!


Kristijan Dimovski
m: +38971285266

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Registration Now Open for Asian Attractions Expo 2018 in Hong Kong, China
Mar 05, 2018

Premier International Business Event to Take Place 5-8 June at the Hong Kong Convention and Exhibition Centre

ORLANDO, Fla., US --( ASIA TODAY )-- The International Association of Amusement Parks and Attractions (IAAPA) today announced registration is now open for Asian Attractions Expo (AAE) 2018 at the Hong Kong Convention and Exhibition Centre in Hong Kong, China 5-8 June 2018. More than 8,000 global amusement park and attractions industry professionals from more than 50 countries will gather to buy, learn, and network at the largest international conference and trade show for the multibillion-dollar attractions industry in Asia. More than 300 exhibiting companies will take part, displaying and unveiling the latest innovations, products, and services which will shape the future of the industry.

In-depth Learning and Education Programs
The conference offers attendees 15 general education sessions on a wide range of topics including security, water parks in Asia, show management, employee engagement, theme park development, and more. In addition, in-depth learning opportunities include:

• IAAPA Institute for Attractions Managers
3-5 June
This professional development program is designed for leaders with five or fewer years of experience in attractions management. The two-and-a-half-day program offers a blend of classroom instruction led by experts, case study examinations, and small group presentations that address finance, marketing, leadership, facility operations, safety, and revenue operations.

• IAAPA Safety Institute
5 June

This program provides an opportunity for attractions owners and operators to learn about the latest developments and best practices in ride safety standards, loss prevention, risk management, ride design, and safety compliance.

All educational offerings at AAE 2018 are eligible for credit toward IAAPA Certification, the official mark of professional achievement in the global attractions industry.
Special Events and Networking Opportunities

International attendees will also exchange ideas and connect with industry professionals during the following events:
• Opening Ceremony at the IAAPA Theatre (6 June)
• Opening Night Reception at Ocean Park Hong Kong celebrating IAAPA’s 100th Anniversary (6 June)
• Leadership Breakfast with keynote speaker Dr. Allan Zeman, GBM, GBS, JP, Chairman of Lan Kwai Fong Group, a major property owner and developer in Hong Kong’s Lan Kwai Fong Area, one of Hong Kong’s most popular tourist and entertainment districts.
(7 June)
• Lunch and Learn: Developing Successful Ride and Show Entertainment with Virtual Reality (VR) and Projection Mapping (7 June)
• Young Professionals Forum and Reception (7 June)
• EDUTours to Ocean Park Hong Kong (7 June) and Hong Kong Disneyland (8 June)

Registration Now Open
To learn more about Asian Attractions Expo 2018, the education offerings, complete schedule of events, and to register,

About Asian Attractions Expo
Since 1997, Asian Attractions Expo has been the premier international event for the multibillion-dollar leisure and attractions industry in the Asia-Pacific region. Asian Attractions Expo 2018 takes place at the Hong Kong Convention & Exhibition Centre in Hong Kong, China 5-8 June, and includes a 9,000-net-square-meter trade show floor, a comprehensive industry education program, networking events, and visits to some of the region's premier attractions. More than 8,000 attractions industry professionals from more than 50 countries will participate in the 2018 event. @IAAPAHQ #AAE18

Celebrating its 100th anniversary in 2018, the International Association of Amusement Parks and Attractions (IAAPA) began as an advocacy office in 1918. Since that time, IAAPA has become the largest international trade association for permanently located attractions dedicated to the preservation and prosperity of the global attractions industry. As a non-profit organization, IAAPA represents more than 5,300 attraction, supplier, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions; water parks, resorts; family entertainment centers; zoos, aquariums; science centers, museums; and industry manufacturers and suppliers.

IAAPA helps members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry worldwide.

The association's global headquarters is in Orlando, Florida, US. The non-profit organization maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; Mexico City, Mexico, and Alexandria, Virginia, US. To learn more, or connect through social media channels: @IAAPAHQ #IAAPA100

# # #

Media Contacts: or +1 703/299-5127
Susan Storey: or +1 321/319-7615
Lesley Harris: or +1 321/319-7616
Flora Lau:
In Chinese:
Candy He:

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Landmark Wins for Taiwanese Brands in the REBRAND 100® Global Awards
Mar 05, 2018

Taipei, TAIWAN --( ASIA TODAY )-- Rebrand 100 ®Global Awards, the global recognition for excellence in brand transformation, announces its 2018 winners. DDG Brand Consultancy’s clients, major Taiwanese coffee chain, Louisa Coffee, and Taiwan’s largest engineering services provider, CTCI Corporation, both won Distinction this year. Other winners include Hewlett Packard Enterprise (USA), Siemens (Germany), and Hawaiian Airlines (USA).

CTCI Corporation

CTCI is one of very few Asian players that competes head-to-head against world-class engineering service companies. With the goal to further expand its international business and influence, CTCI worked with DDG to transform their brand.

“For a rebrand to be successful, it must be driven by a company's business strategy as well as its aspirations,” says Mark Stocker, Managing Director of DDG. “CTCI’s ambition to build ‘the world's most reliable engineering service provider’ served as the driver for the CTCI rebranding initiatives.”

After the brand relaunch in 2016, CTCI has landed new contracts in Russia, the Philippines, and the US.

Louisa Coffee

Having been established in Taiwan for more than a decade, Louisa aims to open up a new domestic market segment by introducing consumers to the ‘Third Wave of Coffee’. DDG and Louisa Coffee worked together to create a modern identity that reflects Louisa’s ambition and passion for the ‘Third Wave of Coffee’ movement.

“To reflect the sophisticated spirit of the ‘Third Wave of Coffee’, we revamped the brand identity with a new visual language that is minimalistic yet fresh-looking,” says Kris Tsao, Creative Director at DDG. “By implementing the new identity to every touchpoint of the brand experience, from signage to cup, we were able to help Louisa Coffee to quickly distance itself from its previous image and become the dominant brand in the domestic market.”

Since the rebrand, Louisa Coffee’s retail outlets have grown by 50%. The chain now has over 300 stores across Taiwan.

Rebrand 100®

REBRAND™ has been featured in The Wall Street Journal, CNNMoney, FastCompany, and Yahoo! Finance. The REBRAND 100® Global Award is the highest recognition for excellence in brand repositioning — the first competition of its kind. DDG has won a total of 11 REBRAND™ awards since 2009.

Contact: Christina Hsu, PR & Marketing Manager at DDG (+886) 2-2311-7007 x 253

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Northeast China’s premier EXPO begins second year of operations
Mar 01, 2018

Shenyang, 28 February 2018 --( ASIA TODAY )-- The Shenyang New World EXPO in Liaoning province’s capital city of Shenyang will cross over into its second year of operations tomorrow, March 1st. The inaugural second year event will be the 20th China Northeast International Dental Equipment & Affiliated Facilities Exhibition Symposium on Oral Health to be held March 16th to 19th, organized by Liaoning North Exhibition Co., Ltd.

The major exhibition to follow March 23rd to 25th, the 2018 Northeast China AD Exhibition & 25th Liaoning AD/Sign/LED Lighting Expo, is scheduled to utilize all of EXPO’s rental space totalling 28,000 square meters (sqm), organized by Shanghai Modern International Exhibition Co., Ltd.

Following a successful soft opening period during 2017 including nine major attended by 1,729 exhibiting companies and over 220,000 visitors and guests, EXPO will begin its second year hosting three major recurrent events during March and April that were held in the same period in 2017.

Diane CHEN, EXPO’s General Manager said: “The success of EXPO’s initial exhibitions during the first year and the interest created by the exhibitors and visitors alike ensure the ongoing potential of EXPO’s future exhibition business. Additionally, regional and national conferences are finding the venue most attractive. Its central business district location, direct link to the city’s METRO underground system, over 6,700 hotel rooms within 3 METRO stations of the venue, and state of the art facilities make EXPO one of the most sought after exhibition and conference venues in northeast China.”

EXPO opened over a year prior to the adjacent elements of the total project it anchors. That project consists of over 1.4 million sqm of construction space including 2 adjoining hotels, northeast China’s largest retail shopping mall, 3 residential towers and two future office towers. With the exception of the office towers and one of the hotels, all project elements will be open by the end of 2018.

Accordingly, EXPO has been operating in an extended soft opening period to accommodate the completion of the massive project that is fully funded and operated by New World China Land in association with affiliated operating companies of the New World Group in Hong Kong.

Cliff Wallace, Chairman of Shenyang New World (Management) Ltd. states: I remain confident that EXPO is a model venue for China’s second tier exhibition markets and will make significant contributions to the growth of Northeast China’s exhibition and meeting industry.

Major upcoming exhibitions at EXPO during the period of March through June are:

2018 the 20th China Northeast International Dental Equipment & Affiliated Facilities Exhibition Symposium on Oral Health, March 16th to 19th 2018, by Liaoning North Exhibition Co., Ltd.

2018 Northeast Asia AD Exhibition & the 25th Liaoning AD / Sign / LED Lighting Expo, March 23rd to 25th 2018, by Shanghai Modern International Exhibition Co., Ltd.

2018 the 24th China Northeast International Building & Decoration Exhibition, March 29th to 31st 2018, by Liaoning North Exhibition Co., Ltd.

20th Public Security Exposition Northeast China, April 19th to 21st 2018, by Liaoning Great Wall Exhibition Co., Ltd.

The 3rd China (Shenyang) International Tea Industry Expo & Purple-clay Pottery, Chinaware, Tea Articles Exhibition, June 8th to 11th 2018, by Shenzhen Huajuchen Industry Co., Ltd.
Huaxia Furniture Show, June 16th to 18th 2018, by Shenyang Huamo Exhibition Co., Ltd.

For more information, please contact:

Cliff WALLACE - or
Diane CHEN -

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Leon Lai Returns as the 14th Entertainment Expo Ambassador
Feb 24, 2018

Celebrity Calls for Support for Entertainment Industry with Actions
23 February 2018 – Hong Kong superstar Leon Lai has once again accepted the invitation of the Hong Kong Trade Development Council (HKTDC) to be the Ambassador of the 14th Entertainment Expo.

Following his viral tongue-twister promotional video last year, Mr Lai decides to create a striking contrast this year by introducing the Entertainment Expo’s nine events in silence. The video ends with the slogan “Support with Actions” as Mr Lai invites the public to take part in this annual entertainment industry extravaganza and support Hong Kong’s entertainment industry.

“As a member of Hong Kong’s entertainment industry, I’m happy to serve as Entertainment Ambassador again,” said Mr Lai. “The Entertainment Expo is a grand annual event. I encourage everyone to join me in supporting the event with actions.”

The new promotional video started playing at more than 50 cinemas across Hong Kong on Chinese New Year day (16 February). The video has also been uploaded to the HKTDC Facebook page, with lucky draws to follow. Please stay tuned to the Facebook page for details.

The 14th Entertainment Expo, Hong Kong, will be held from 19 March to 15 April. The expo comprises 9 events covering a global mix of film, TV, music and digital entertainment. The events include the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF), the Hong Kong Film Awards (HKFA), the Hong Kong–Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), ifva (Incubator for Film & Visual Media in Asia), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.

Media Enquiries: Please contact the HKTDC's Communications and Public Affairs Department:

Banbi Chen
Tel: (852) 2584 4525

- ASIA TODAY News Global Distribution